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Gen Y Brand Loyalty

On this blog, we generally refer to Gen Y as having been born between 1981 and 2001. However, Eldeman Consulting defines Gen Y as individuals born between 1980 and 1995, hence the name of their new Millennial consultancy group, 8095. Eldeman wrote a white paper in...

Gen Y Entrepreneurs

This Huffington Post article (which quotes me toward the end) recently offered a new explanation as to why, as our nation recovers from the recession, more men than women are going back to work.  This is especially interesting, since historically, women have fared...